Cause marketing is defined as a type of corporate social responsibility, in which a company’s promotional campaign has the dual purpose of increasing profitability while bettering society.

 A related conversation to Cause Marketing is "Social Impact, which I am a specialist.   I created one of the first Benefit Corps in Texas:  Adbongo.

I created a program for local business called:  Brand Camp

I worked with three different universities (UNT, SMU, Presidio) to implement cause into the marketing strategies and advertising budgets...